Why COS is the season’s high street champion

COS has fast become one of my favourite shops for a browse. And since becoming pregnant, its value as tripled on a personal level. There are a few reasons why. Firstly, it’s versatility in terms of sizing. It’s ethereal, minimal approach to design means that I can wear my own size now and post-partum. Secondly, there are timeless elements to every piece. Pared back shapes, colours and edits of its seasonal collections makes it universally appealing. Thirdly, the price point, although higher than some of its high street counterparts, is accessible. COS is pushing me back towards simple dressing, and I am very happy about this. Tones that marry well such as green and black, cuts that flatter and prioritise comfort and a focus on wearability. I have some hero pieces that stand out.

The simple “pop on” dress is Cos’ forte. Earlier in the season I bought their black midi ribbed dress for €45 and it’s a treat to wear. I feel their dresses are meant to be layered, whether that’s under a shirt or a leather jacket. Either way, these are capsule pieces with longevity.

COS may not be known for occasion wear, but this season has seen a pivot towards more formal options. Silhouettes are voluminous but not overwhelming. Billowing fabric is contrasted with well structured shoulder straps, higher necklines and some summer sparkle. COS Atelier, the occasion-wear line, does command a higher price point, you can expect to pay about €250 for a dress from this collection, but in the grand scheme of formalwear, this is priced competitively.

A couple of months ago I couldn’t envisage being able to wear a jumpsuit at 27 weeks pregnant, but it was a quick drive through the COS off Grafton Street that proved me wrong. What’s the key to a good fitting jumpsuit? In my opinion, the main thing is the waist to crotch measurement. Long enough so as not to look stretched or uncomfortable, and fitted enough to give good shape. The ultimate find for me is the V-neck wide jumpsuit (€99) that ticks all the boxes. Thin straps make it easy to wear, a straight cut torso means it suits a fuller bust like mine, and the fact that it’s a wide leg means it falls perfectly. It’s also available in royal blue.

Fashion is always subjective, but it might be possible for most to agree that minimal pieces make dressing less stressful. I think that’s what COS are good at. It may not have been your first stop for summer fashion, but trust me, give it a try.

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