It’s a very exciting morning for Mango as they announce that Kate Moss is to be the new face of the brand. Kate’s style is a perfect match for the brand whose popularity has grown hugely over the last year due it’s fashion forward collections and value for money.
MANGO has produced a new TV commercial featuring Kate Moss, called Spy Game. Shot under the direction of Terry Richardson in London, the film will be launched in early March in approximately forty countries, including France, Germany, Mexico, Portugal, Russia, Spain, Switzerland, Turkey and the United Kingdom.
MANGO has a reputation for featuring models and actresses of international stature and Kate Moss is the perfect choice to take over from Isabeli Fontana who was the face of the A/W 2011 collection. In the past MANGO has also worked with Scarlett Johansson, Penélope Cruz, Milla Jovovich, Lizzy Jagger, Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre, Claudia Schiffer, Christy Turlington and Diane Kruger.
What’s in store for the new season?
The new season MANGO trends include graphic contrasts between clean and unstructured lines. As a variation to the cleanliness of lines, the collection has a clear 60’s influence, particularly in the dresses. Lightweight, pleated and gathered fabrics offer movement and present a fresh, flirty and feminine touch. MANGO is also introducing a more casual line, bringing together ethnic elements and blending them with sportswear details to give a very simple, strong urban look. Tie-dye, abstract prints and patchwork in indigo and yellow tones with unwashed effects reinforce the casual appeal.
Of all the high street stores to be associated with, Mango will see huge success from this collaboration and I look forward to seeing it flourish again in the market!