As stated above, yes you know how much I love Burberry, and well, Christopher Bailey so when I got wind of the new Burberry Body fragrance, I couldn’t help but get hold of the deets for styleisle readers!
“Burberry Body is the next chapter in our history, and a launch we are all so excited about. It’s the Burberry world translated into a scent, embodying every facet of the brand including our music, collections, scent, platforms and communities.
Christopher himself has said of the new smell “We wanted to create something very British, feminine, timeless, distinctive and effortlessly sensual, with the attitude and energy of our iconic trench coat at the heart of it.”
Burberry Body, the brand’s most sensual fragrance for women to date, launches today in over 150 countries. The TV ad campaign, directed by Christopher Bailey, premieres today on Burberry.com and on the You Tube homepage globally. The campaign filmed by Mario Testino, features the first Burberry Body Rosie Huntington-Whiteley wearing just a rose gold satin trench coat and the scent. And to top all that, the soundtrack to the ad campaign is “Rosé (Unplugged at Abbey Road for Burberry Body)”, recorded for Burberry by British band The Feeling at Abbey Road studios in London. The track will be released as a single with an exclusive music video and additional band content in October 2011.
Burberry Facebook fans will be among the first to experience the fragrance, at the first Burberry Body event at the brand’s Knightsbridge store in London tonight.
If you wanna have a sniff yourself, innovative sampling of the fragrance is available through a bespoke application on the Burberry Facebook page http://on.fb.me/BodySample