Upperstreet gets an app!

Designing your own shoes is a new phenomenon reaching our shores from the UK with a site which I have fallen for, upperstreet.com
Peep toes, flats, court shoes, strappies, platform, stilletto.. you name it their is a style to your taste which you can trick out yourself with luxurious fabrics and colours. Making this experience even easier, is the introduction of the Upper Street app! So straight from your iPad you can make up you own shoe while you are on the go or just sitting in front of the telly!

Within the free app, the first ever portable luxury shoe studio, every aspect of the shoe is designed by the customer – from the style and heel height, to the toe design and strap options. Users can select from an inspiring array of materials, colours and textures and even embellish their creations with studs or Swarovski jewel clusters. The studio’s 360-degree 3D Shoe Designer allows customers to see a true-to-life view of their shoe design, which will then be lovingly handcrafted and delivered directly to their door within just six weeks.

The beauty of Shoe Designer is that women can start designing as soon as inspiration strikes – taking a photo when out and about to inspire a new pair of shoes, or get comfy on the sofa and design shoes at their leisure.  Or even taking the app along to a dress fitting, or that special shopping trip, to ensure that every important outfit is perfectly matched to a pair of utterly unique, handmade shoes.

Shoe Designer also includes Shared Collections, which allows users to build, save and share a collection of their favourite shoe designs with friends as they create their ideal shoe wardrobe. Once shared, friends can comment on the collections or ‘love’ the designs within the app, bringing an end to agonising over which pair to buy. Designs can be further shared via Facebook, Twitter, Pinterest or any other social network, spreading the shoe love far and wide.

Upper Street’s co-founder, Julia Grinham, introduces the in-app offer, “To launch Shoe Designer we are offering an exclusive one day promotion. Customers who download our app by Thursday 1st November will be sent an offer code for 50% OFF any pair of shoes ordered by Monday 5th November. We hope this will inspire women to try designing their own shoes, building a collection of designs to choose from.”

Sister to Julia and co-founder Katy Chandler adds, “Our customers have been asking us ‘When are you launching an app?’ pretty much since we started and we are more than happy to oblige. The desire to be able to design on the go is a powerful one. Women who visit Upper Street have really caught the designing bug and Shoe Designer will give them the flexibility to be creative away from the confines of their laptop or computer.”

Over London Fashion Week, Julia very kindly gave me a sneak peek at the app which had me all excited so its wonderful to now see the app come to market!



App promotion details:

  • App must be downloaded by midnight GMT 01.11.12
  • Customers must opt in to Upper Street newsletters to receive the offer code. If they are not opted in, they will have not given permission for Upper Street to contact them by email
  • Offer codes will be emailed to eligible customers on 02.11.12
  • 50% discount is only available to the first 300 people to place an order by midnight GMT on 05.11.12
  • Full Terms and Conditions can be found on the Upper Street blog www.upperstreet.com/blog/