Yes my festival crush, Kate Bosworth, is at it again with Topshop. This morning, Topshop is launching a multi dimensional celebration of the British attitude and energy towards festival style through all its stores and digital platforms globally. British Festival style is one of the most heralded looks and Topshop is channeling that iconic style into product, content and entertainment.
The campaign centres around ‘The discovery of music’ and will see live ‘secret pop-up gigs’ from the newest and coolest artists on i-tunes as well as established acts. The gigs will take place at secret locations all over the world, invitations will be given randomly to customers shopping on tablet, mobile and in store as a surprise and delight thank you. There will also be a series of online competitions and clues that customers can follow to win tickets.
Here is what Kate had to say about it: “I’ve always had a love of fashion. To gain learning experience from the Topshop design team has been a great opportunity for me. Our intent was to create fresh, wearable, and effortless festival pieces. I am proud of our work together and I adore these pieces, they fit perfectly with the mood of the ‘Topshop Festival’ collection.”
Check out the Topshop vid!