So what does Timberland have to do with Bread and Butter Berlin I hear you ask? Well it goes like this….
Timberland maintains this aesthetic but there is something more, what’s the word…appealing about them to me having perused their Spring Summer 2014 lookbook (which you might have read about earlier in the week). This week the brand very kindly invited me to Berlin to attend Bread and Butter (one of the biggest international apparel trade shows in the world) to take a look at Autumn Winter 2014/15 but also to meet the team and see how this brand is making it’s dynamic, versatile and albeit fashion.
Timberland have seen the comeback of the yellow boot thanks to Cara Delevingne and Rihanna (and as long as we have festivals, Timberland have nothing to worry about), but what’s a lot more interesting is how stylish and responsive their collections have become to cater for the trendy needs of women but, as I see it, to emphasis that we have down time, we can dress casually but smartly, and feel great. Yes, it’s still outdoors-y but when you break down the collections you can see how smart is actually is and how easy it can be to style with your existing wardrobe.
So what are my favourite pieces? The yellow boots (obvs) but also it’s cousin the yellow high top trainer. I can just imagine this all over fashion week in February! I was also über impressed (see what I did there?) with the denims, from shirts and shirt-dresses to blush-coloured jeans. Since Kate Moss rocked that double denim look a few seasons back, we can definitely thanks Timberland for creating some high quality pieces to look like Mossy.
After a busy afternoon and Bread and Butter, Timberland treated we bloggers to an evening’s entertainment at the specially designed “style studio” where we were broken into groups to complete fashion-based workshops all focused on the brand, from perfume making to create our own outdoors scent (mine smelled of detergent) and visual merchandising. where myself and Marcus Jaye from The Chic Geek (you simply have to check out his blog) styled up some visuals using current season pieces from Timberland. After a couple of glasses of vino, some minglin with some other European bloggers, it was time for dinner and bed at the incredible Weinmeister Hotel in the Mitte area of Berlin.
What I left Berlin with was a clear understanding of a brand’s vision and where it can take them. Timberland, to me, know where they are going and I’m right behind them.
Note: Lorna was brought to Berlin as a guest of Timberland and IPR London.