The White Door

The White Door comes to the Heart of the City on Exchequer Street, Dublin 2

The White Door is the newest addition to one of Dublin’s most exciting shopping districts in the heart of Dublin City; Exchequer Street. This is the second, much anticipated premises for The White Door; a designer boutique concept store which serves as a one-stop-shop for exclusive fashion and homeware brands and is set to become a mecca for Dublin shoppers.

Spread over two floors, the interior of The White Door store on Exchequer Street (beside Buffalo shoe shop & opposite Fallon & Byrne) echoes the retro-chic look of New York boutiques with exposed brickwork and a custom-made mirrored mosaic ceiling in the make-up room. The brain child of Jacqueline Honer-Sullivan, The White Door takes its inspiration from designer boutique stores but is presented as a whole new concept.

The White Door sells a wide range of clothing, dresses, Jeans, bags, jewellery, skincare, homeware, children’s toys and the fabulous ZORINA cosmetics…the makeup for everyone!, and stocks a myriad of premium brands such as; Tadashi Shoji, Avoca, Elisa Cavaletti, Joanne Hynes, Heidi Higgins, Elly Itali, Juvi Designs, Pistachio, Carol Shaw, Nougat London, Max Benjamin, Jellycat and many more. Already a huge hit in Dunleer Co. Louth, these great brands available at The White Door and this exciting shopping experience is now on Dublin’s doorstep. The White Door is also the exclusive stockist of famed American brand Hello!SkinnyJeans – the miracle jeans that will sculpt and enfold, creating a shapely silhouette.

Having worked in both Ireland and Germany, Jacqueline Honer–Sullivan took the plunge and decided time to realise her ambition of creating her own business. Being serious about quality and having a passion for all things retail she set about establishing The White Door, a boutique concept store, offering ‘the best for less’. “The idea of creating The White Door has been a dream of mine for a long time. I am so thrilled to be opening my second premises in the heart of the City. It is our ethos at The White Door to never compromise on quality but ensure we offer customers exceptional value,” said Jacqui.

Jacqui introduced her own Cosmetic Range ‘Zorina’…the makeup for everyone. This year, Jacqui secured the European Agency for the fabulous ‘Hello!SkinnyJeans’ and for ”Capsule Collections” her European Wholesale Agency for fashion and beauty products. The new flagship store, The White Door in Exchequer Street, will employ up to 12 staff.

The new store will be instantly recognisable by a bright red umbrella installation that will be seen from either end of Exchequer Street .To celebrate the launch of the new flagship store, Jackie has initiated “The White Door Red Umbrella in aid of Childline”, with 100% of the proceeds from sales of the Red Umbrellas going to Childline. “Just as the Red Umbrella protects us from rain, donations will help protect Children from harm!” says Jacqui.

To celebrate the arrival of The White Door to Exchequer Street, The Exchequer Bar has come up with an exclusive ‘The White Door Temptress’ Cocktail. Going forward, customers who spend over a certain amount in store will be presented with a voucher and will be invited to enjoy ‘The White Door Temptress’ Cocktail at The Exchequer.

To add to the The White Door experience there will be “live windows” on Saturday afternoons and people can apply to do a “live demo” to The White Door also brings this unique shopping experience to everyone from the comfort of their own home. Visit