Backstage at London Fashion Week with Vidal Sassoon

Backstage at London Fashion Week with Vidal Sassoon

Getting backstage at London Fashion Week is always a treat; it gives you an insight into exactly what it takes to put together the ten minutes of models walking on a catwalk. It’s not just about the clothes which I think, as consumers, we can forget. The whole look is what it is about. The designer has a vision of his woman; he or she knows their inspiration and to showcase that they need a team of hair stylists and…

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Join the Frieda club

Join the Frieda club

John Frieda® is delighted to launch www.johnfrieda.ie and introduce the John Frieda® Elite® Members Club; an exclusive club that allows members be part of a select group of style-conscious women who have access to the best-kept hair care and styling secrets in the industry. By visiting www.johnfrieda.ie, fans of the John Frieda® range can sign up to Elite®, for irresistible benefits that members can enjoy, including: ·         Salon secrets and styling tips from the world-renowned John Frieda® House of Experts™…

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