Boohoo at London Fashion Week!

Boohoo at London Fashion Week!

Boohoo.com have just launched a brand new season with Spring Summer 2014 well underway, and I have been tasked with styling a few pieces as part of their #ownit campaign.

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the boohoo festival challenge

the boohoo festival challenge

I’ve taken on a challenge from boohoo.com to customise a t-shirt inspired by festival fashion. I have the tee, I have the tools, I just need the inspiration. I could crawl though thousands of festival style images on the net, but I’ve decided to just go to the ladies that nail this look every time.  From Daisy’s vintage lace top (left), to Alessandra’s layering and fringing (top middle), to icon Kate who just never gets it wrong (right) to Alexa…

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Kylie Jenner likes boohoo.

Kylie Jenner likes boohoo.

I kind of love this jacket, and even though I am MUCH older than her, Kylie Jenner was spotted wearing it only recently. It’s from boohoo.com and it’s just €60! What do you think?  

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PartyPose with boohoo!

PartyPose with boohoo!

Oh baby it’s cold outside. And right now I am snuggled up on the sofa perusing the web and styling the perfect looks for the Winter from boohoo. So typically, this time of year is all about the party dress, but I’m going through a phase of just loving chunky knits and casual wear. Textures are my thing, and pairing leather with wool is my new obsession. One is smooth and figure hugging, the other is more of a statement,…

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boohoo does boutique.

boohoo does boutique.

Most online retailers have begun to work on exclusive or limited collections over the last few years. But none have really caught my eye like Boohoo’s latest boutique collection! This luxe take on pieces which we would normally see as popular sellers on the site like LBDs and their amazing selection of jackets, now have this added edge which is not only very high fashion but very affordable, a quality of boohoo’s we could never deny. My personal favourites are…

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The fashion tour

The fashion tour

Amidst the mania of actually trying to finish my work so I could go to London Fashion Week, I am currently writing this aboard a plane from Milan back to Dublin after one hell of a week that is now almost over. At one point, I did actually worry that I had taken on too much over my favourite time of year (which I sometimes compare to Christmas) but too many opportunities came my way that I could not possibly…

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Catch me at LFW for Boohoo.com!

Catch me at LFW for Boohoo.com!

Yep, both myself and Courtney Smith will be reporting for boohoo.com at London Fashion, covering all the best shows, live tweeting and “instagramming” all the hot trends for Spring Summer 2013 and tips on how to get the look from boohoo! We’ll also be chatting to all the celebs on the front row so make sure you log onto boohoo.com and styleisle over the next few days to keep up to date! LFW here we come! (better get to the…

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The Boohoo.com Autumn Winter lookbook

The Boohoo.com Autumn Winter lookbook

I am quite bewildered at the volume of trends which have descended for Autumn Winter 2012. But thankfully, my friends over at boohoo.com are pretty good at giving us a guide to trends and what’s hot. I’ve been browsing the lookbook for a few weeks now and I am really taken with the collection which will be hitting the website over the coming months. When I shop at boohoo, I always go with a goal in mind- whether I am…

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High top heaven at Boohoo

High top heaven at Boohoo

I’m a newbee to the hightop trainer and since attending the Boohoo blogger bash in London in May, I have become slightly obessed! They look amazing with skinny jeans, leggings and if you are heading away on holidays, try with a playsuit or denim cut offs. I have been wearing mine with a jersey maxi skirt, t-shirt and denim jacket and aside from the comfort factor, they look really chic without being sporty. And at €45 they are a bargain!…

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Find: Some Spring suggestions

Find: Some Spring suggestions

London Fashion Week maybe over, as I analyse next season, but sticking to something a lot more current, I wanted to give you some suggestions on what to look for as the weather gets milder (here’s hoping). I have done all the research for you and found the best of Spring Summer fashion! First up it’s boohoo.com, where I have been doing a little blogging lately. Florals are prevalent on boohoo and there is plenty to choose from. If you…

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