Imagine a new, inspiring and constantly evolving space in which to view, share and buy. Groundbreaking ‘share and shop’ platform Imagine Fashion launches this season, as a new must-visit interactive fashion film destination engineered for the digital and mobile environment.
Imagine Fashion will re-define the way we engage with curated content online and on mobile. Combining fashion, beauty, music, art and commerce, iF features the work of celebrated creatives from around the world, alongside the best in emerging talent. Founded and created by New York based Fashion Editor Amber Gordon, iF features the work of prestigious industry insiders; Godfrey Deeny writes a weekly blog, and Arts & Culture contributors Casey Spooner and Adam Dugas produce exclusive film content and articles as part of The Ladies and Gentlemen feature.
Gordon explains, “iF will set a new benchmark where global luxury brands can have a true home in the digital world, where they can engage the audience in an editorial environment on their own terms.”
The site’s technology enables shoppers to instantly purchase anything they can see and hear as well to share and/or save items in a personalized, multi-functional favorites archive to view at a later date. iF will re-imagine the concept of window shopping, offering visitors a first look at the best dressed windows from around the world and the opportunity to virtually view and purchase clothing, accessories, jewelry, beauty products and more.
Fashion Film is a key feature of the site, bringing fashion to life in dynamic and thought-provoking moving visuals. iF’s premiere film, A Letter, is directed by Italian photographer Francesco Carrozzini, and features screen siren Paz de la Huerta, star of Boardwalk Empire, alongside Elisa Sednaoui, Poppy Delevigne, and Zoe Le Ber. Hauntingly glamourous, with a dark film noir mood, the film captures seductive designs by British designers Richard Nicoll and Mark Fast, as well as Prada, Dolce and Gabbana, Diane Von Furstenberg and Zac Posen.
Carrozzini says of his film “What inspired me about this project was the total freedom I had and the idea that I could make something that was different from what are considered fashion videos. In this digital age motion and image driven content are more important than ever.”