River Island, where fashion meets film.

I really applaud River Island for their entrepreneurship, and they support of up and coming talent in the fashion industry. As part of LCM over the weekend, the brand launched their latest fashion/film collaboration with T. Lipop and Dazed & Confused. The film is spectacular, and sees a new era for high street brands to embrace the beauty of the motion picture.

 

River Island LCM

Above, Behind the Scenes image from the making of the film.