RAOUL hits Ireland

Nothing really inspires me more than speaking with someone who is passionate about fashion and has channelled that passion into something tangible. A few weeks ago, I had the pleasure of interviewing one of the most influential figures in fashion, Joy Yaffe in the surroundings of the new personal shopping space in Brown Thomas as part of the introduction of international brand, RAOUL, to the store. Joy, who has been spearheading the international profusion of the brand, was in town to showcase what this contemporary line has to offer the Irish market.


The collection is the product of a fascinating story of Odile and Douglas Benjamin who in 2002, launched RAOUL as a men’s shirt label before branching into women’s ready to wear and accessories.

Since then RAOUL has taken the fashion world by storm with its mandate to create affordable luxury products without compromising stylish design and good quality and has undoubtedly obtained a dedicated fan base of well known names such as Blake Lively.

The collection has been admired and acknowledged by the global fashion media, which Joy talked me through and no one could deny that this collection has delievered something women have long lusted for – simple fashion but expressed through cutting edge design and exquisite tailoring. The collection itself borrows from eras like the 60s and 70s with a nod to classic tailoring but jumps forward twenty years to the 90s with some graphical and linear pieces. Not to mention that RAOUL’s accessory collection is something to drool over!

I completely fell head over heels for the full length Toga leather and silk gown which the beautiful Sarah Morrisey modelled at the customer evening held as a preview to the collection, co-hosted by Joy and Grazia Magazine leading lady, Charlie Miller. Other key pieces to note from the collection are the black leather trim cape, orange draw string knitted dress (adding a much needed splash of colour to our normal dark tone winter) and the horseshoe halter pinafore dress which I think will make a lovely alternative office wear look.

I am delighted that Winter fashion is bringing back some sophistication to our wardrobes and RAOUL will certainly do well in the Irish market as women reap the benefits of long lasting classic looks which are timeless. RAOUL is not necessarily a trendy label, and that’s exactly why it struck a chord with me. It’s forever fashion and I await where it moves to next.