It’s that time of the year again. New York is well underway, and on Friday 20th February all eyes turn to London. I love London Fashion Week; it’s exciting off the catwalk as well as on. Street style is a-plenty, and the race for tickets draws to a close for lucky press and buyers who get to see next season’s wares first hand. Thanks to the medium of technology, it’s not just limited to press anymore. Everyone can see shows on livestream on the LFW website, as well as the individual designer websites. I’ll also be streaming a selected number of shows on my fashion pages, so fear not, you will miss nothing. Getting ready for fashion week is no easy feat. And when you are limited to 20KGs of check in luggage (23kg if you fly with BA) you can’t exactly bring your entire wardrobe. Unless you are Olivia Palermo, and you can check eight cases as you are a first class passenger. Sigh. So how do I get prepared? Well it goes something like this.
Too many clothes
Rule number one for me is the opposite of packing for my holidays. I need to pack too many clothes so that I have choice. Last fashion week, I changed about four times a day. Now, this was not due to want of a change, I swear, but changes in weather. Spontaneous rain is not cool. And my hair extensions hate it. I start a pinterest board (you can check them out here) to see what looks inspire me and I decide on a theme. It just makes it easier to pack and decide what to bring. Mixing and matching is key and can save suitcase space. I collaborate with a lot of brands and this year, I’ll be dedicating a whole blog to my Penneys LFW style, as well as lot’s of instagramming and Snapchatting. So yeah, over pack. You read it here first.
2. Travel et cetera et cetera
Travelling is a pain. And when you need to negotiate the Aircoach, airport security, on and off the plane, as well as London public transport you need to make sure you get around easily without breaking your back with your luggage. I got myself a lightweight hard shell case from Penneys (€40) that fits everything, and the best bit, it’s on four wheels so you can push it along. Or sit on it and use as a scooter contraption (I’m not lying, I have tried this). A few years ago I wrote a piece for the Huffington Post on surviving LFW, and I included things like not wearing jewellery through the security or expensive shoes (a lady once took one of my shoes and I had to run after her). But that applies to all travel.
3. A dedicated rule for shoes
Yes we all love heels, they make us taller. But for walking around the streets of London, legging it for buses and tubes/taxis, you need to be in shoes that don’t make your toes hate you. Again, I’m sure Olivia Palermo doesn’t have this problem. I don’t have a driver, so it’s all down to making myself get around with as little pain to my feet as possible. There are times when I have had to break into a full sprint to make a show at a different side of the city, and thank goodness runners are trendy as I don’t think I could manage this in high heels. So I bring one or two pairs for night time, and rely on my flats and brogues for safe and comfortable passage.
4. Technology required
You cannot do fashion week without a plethora of gadgets. It used to be just a phone, but now it is so much more. Laptop for filing features, runway reports or blogging (but I tend to leave that in the hotel), ipad for working on the go, camera for decent pictures for blog and social media, as well as multiple mobile-mobile chargers when you can’t find a socket for your regular phone charger. Then there are all the chargers for those other gadgets. I also have a UK phone to save money when I am there as data roaming is a bill killer, so I need another charger for that. So don’t be surprised if you have to start checking in a bag for your technology soon. Or get yourself the Marylebone Tote from Aspinal of London that has a charger built in. Isn’t that genius? It’s on my wish list.
5. Make up/toiletries/beautifying tools
I think I pack as much make up and toiletries as I do clothes. Of course you need to bring every eye shadow palette you have because each of your favourite colours is spread across all of them. Simply Can’t. Live. Without. Then you can’t survive on travel size shampoos for five days so you need full size ones. But I’ve started to just buy all those things in the local Boots beside my hotel when I get there. I always forget a toothbrush so I just don’t bother packing one anymore, it’s guaranteed to be left behind. I 100% need all of my make up brushes, even though, some of them are the same, but they look so nice all laid out in the hotel bathroom.
So you see, being a fashionista at fashion week is hard work. It takes dedicated preparation, commitment to the cause of eternal instagram posts and impressing Anna Wintour. Even if she doesn’t make eye contact.
On a serious note (em, yeah, I so was being serious above, ok?) if you want to follow my London Fashion Week antics, you can do so on all of these links, from February 19th to 23rd.
Instagram – styleisleirl
Snapchat – lornaweightman (username)
Twitter – styleisleirl