Ok I kind of love this new range from Pharrell Williams for Adidas. The tennis pack jacket has just launched and I gotta say I LOVE it. Many things appear in my inbox every day, but something about this has enraptured me. I’m not sure if it’s the neon, the fit, or just that I have an obsession with Adidas (Adidas trainers currently on feet under desk).
The collection features three perforated leather “Superstar Track” Jackets which come in red, green and white. Pharrell Williams creates the ultimate mash-up for the ‘Tennis Pack’, remixing an iconic jacket in his signature style. He pulled the Superstar Track Jacket from the adidas archives and re-imagined it, in micro-perforated Nappa leather finished with bright white leather 3-Stripes. With its slight crop, updated sleeves, and bomber cut, the fit makes old-school all-new. This is what I love about Pharrell, it’s not just about putting his name on something; he embraces it and gets stuck in from concept to end result. Perhaps that’s why he’s so good at everything he does?
The association with Adidas is a natural fit I think. He’s a pretty cool guy, and Adidas are not only the most fashion forward sports brand, they know what we need to feel comfortable and fashionable albeit at once. Go team.