My top buy this season is definitely a dress! I am on the hunt for one to wear, just casually, throughout the summer that I can style up to look like it’s from different decades. No easy feat I hear you say! Until on this personal journey I found 18 and East which is going to solve this problem.
< Inspired by the vibrant music, fashion, blog and film scenes in and around East London; 18 AND EAST is for the girl who has a strong sense of individual style and a voracious lust for life. Feminine shapes and styling with sexy, edgy pieces make for a collection that ticks all your style boxes. This April 18 AND EAST will go into JOY nationwide with a full collection that is sure to wow! As well as the SS12 collection being available, 18 AND EAST have designed two exclusive to JOY dresses that are simply stunning – In keeping with the 18 AND EAST style, they are girly with an edge…embracing this summer’s hottest trend, pastels, they are made from the yummiest candy colours! Take a look at some of the unbelievably pretty things to get you into summer!