I have had a fashionable love affair with Matthew Williamson since I was a teenager. I have never been able to pinpoint what it is exactly that I love about his collections, but since attending his AW 2012 show two years ago, I have been smitten. And now some wonderful news came my way this evening that the British designer is setting about his digital strategy to further develop his empire.
Go behind the scenes, see collections and their inspiration all from the new twitter account @MWWorld – a bird’s eye view of the goings on at the famous design house. Also coming with the launch of the new twitter handle, is a redeveloped e-commerce platform and website which I cannot wait to see! So the world of technology is making its way through to fashion and how refreshing this is!