I perk up when I hear the name Mario Testino. And today the image below landed in my inbox. Wolford (tights!) have teamed up with the esteem photographer to create exquisite imagery showcasing current and new collections labelled “Mario Testino for Wolford”. A man who warrants no introduction has captured the allure and sexiness of Wolford, who have been creating hosiery since 1950.
“We’re really excited for our partnership with Mario Testino, who is such an internationally renowned fashion photographer. The new visual language will significantly strengthen the emotional presence of the Wolford brand, inspiring our customers worldwide”, says Axel Dreher, Wolford board spokesman. For Wolford, this cooperation is a major step in the strategic refocusing of the company, embracing its roots and placing the product emphasis on exclusive hosiery, lingerie, bodysuits and select clothing.
What do you think?