LUCZA is a new luxury lifestyle brand specialising in modern wardrobe essentials and chic, versatile garments. The collection has been created to provide the ideal wardrobe solution for women with demanding lifestyles. Whether working from home, entertaining, an evening out, or relaxing after work with the family, the LUCZA collection can be dressed up or down to give numerous simple options for women on the go.
Karen Scofield established LUCZA after unsuccessfully searching for pieces she could throw on after work and look instantly chic yet completely comfortable, something that would look equally great whether for a dinner party or a meal with her family. She says: “Coming home from work I just wanted to take off my heels, tights and skirt but not look like I was ready for bed. I also found other women felt the same. We all wanted to change into something relaxed and easy yet still look great. Clothes that look beautiful and feel luxurious – that’s what LUCZA is all about”.
The brand already counts a number of high profile women as fans. Mariella Frostrup says “I LOVED your comfortable yet supremely glamorous designs. Thanks to you my days of slumming about in decades old pyjamas are officially over. You’ve created the perfect wardrobe for busy women who want to relax and chill out in their time off but not drop their standards. The integral bra is just one example of how cleverly these pieces have been conceived to cater for women who need their lives simplified!”
LUCZA launched as an e-tail brand in April with a capsule collection of 14 styles all available in a range of neutral classic colours: gold, champagne, pewter, ivory and black. Simplicity is the key with tunics, peasant blouses and palazzo trousers in luxurious silk satin. Laidback glamour is epitomised in a racerback maxi dress in beautifully soft modal washable jersey. Contemporary racerback vests and soft modal cotton leggings with contrast grey cuffs offer flexible dressing options, great for relaxing or a yoga class. An easy chic uncomplicated tunic dress with contrast satin cuffs and hem is ideal for home or add a piece of statement jewellery for an evening out.
The trousers are available in 3 lengths, to ensure the perfect fit. A key aspect of the collection is the innovative shelf bra; this integrated and adjustable support features in many of the styles and provides comfort and confidence. All LUCZA items are made in England, using the finest silks and Austrian yarns.
The LUCZA e-tail website provides a one-stop shop for the perfect capsule wardrobe, offering next day delivery and free returns to allow customers to try the collection on at home. The items come in a special black box tied with taupe grosgrain ribbon making it an ideal gift.
www.lucza.com. Follow on Twitter at Lucza_London or visit the Facebook page.