Luisa Via Roma, Fall’s new trends

If you work in the fashion industry or any creative industry for that matter, the image, for all intents and purposes is your language. They speak to you. And ultimately in a consumer driven world, they sell! I love to peruse galleries seeking inspiration for my work, and I never thought I would only have to look as far (or as near) to my inbox for the most powerful imagery I have seen in ages. Luisa Via Roma is a wonderful Italian website and they’re Fall campaign certainly shows it to be luxurious, cultured and remarkably fashion forward. With Florence as the image’ canvas, trends like red and black from designers like Burberry Prorsum are brought to life through styling which is intricate and captivating. Detail, illustrated in accessories makes a statement and shoes, like flats are a seasonal must have for every day living and playing. These images take back to some Italian adventures I have had over the years: the view from the Duomo, the Uffizi and my obsession with Botticelli and strolling with my loved one through streets laced with history and stories.

Luisa Via Roma Fall 2012