Louis Vuitton continue to collaborate with the most amazing people across the globe, and now Louis Vuitton presents Sofia Coppola at Le Bon Marché, Paris. Sofia designed the iconic bag that bears her own name back in 2009, and now this season sees the launch of the mini version of the bag, The “BB”. The bag will be featured across the windows of her favourite store, Le Bon Marché in Paris until October 26th. I am in love with these images, and the concept that Sofia has come up with exerts her creative flair in a whole new way. Who knew filmmakers were also good visual merchandisers?
‘I wanted the windows to reflect things I liked’ Sofia explains, and this idea that the bag is a gift you get yourself, something fun, where you get to express your feminine side. We just talked about things I liked in this mood: I love neon and hearts, and I have a photo of a baby deer that I love. I wanted the windows to feel personal, connected to me and that women would enjoy’.