A little shoot with Philli Wood and Warehouse


I’m in London (hurrah!) and my first stop was at IPR (very lovely PR friends of mine) where we did a little impromptu shoot featuring the new collection by Philli Wood for Warehouse. How did this collaboration come about? Well Warehouse are great supporters of new talent and together with the British Fashion Council they have found the latest newcomer in the form of Philli.

Philli Wood Warehouse

Isn’t this AWESOME?

A dedicated panel of industry experts (all very famous industry peeps!) including Lisa Bryne, Design Director at Warehouse, and Caroline Rush the Chief Executive at the BFC the winner, Philli Wood showcased her collection at the University of Westminster Graduate show in May 2013 to great acclaim. “The collection was initially inspired by American Indian intuits. I experimented with large oversized silhouettes and chunky knitwear. I printed images of cable knits onto exaggerated shapes to give the illusion of knitwear. The bright, clashing colour palette was inspired by installation artist Dan Flavin who uses florescent strip lights”  says Philli of her new collection.

philli wood warehouse

Look it’s me wearing the most awesome jacket!


philli wood warehouse

A little street style while London!


In total there are 12 pieces; Philli developed her idea of the oversized modern parka keeping key features such as the welt pockets, drawstrings and orange linings. She played with the scale of the print so the cables range from supersize on the techno parka to more diminutive abstract print on the lightweight dresses. Continuing with larger than life silhouettes Philli introduced chunky knitwear, deciding to print the cable knit to make it contemporary; liking the way it created an illusion of knitwear but using lightweight nylon fabrics.

philli wood warehouse

I love it so much we took three pics

The collection ranges from £26 to £140 and is available in selected Warehouse stores and online from today, 13th February 2014, in time for London Fashion Week. And I got first dibs on the jacket! This won’t be the only LFW blog post featuring this super piece I tell you!