On Saturday, I had the pleasure of chatting to Lauren Goodger of The Only Way is Essex fame, but of course, she is now for well known for the success of her tanning range Lauren’s Way which she launched in Debenham’s Henry Street, Dublin this weekend. Speaking to the lady herself, it’s clear she has a head for business and knows the market she is targeting, with some aspirations of moving into a make up range and nail varnish range.
“I love fashion and tan, and being bronzed. I’ve had lot’s of fans from the show and the brand has just grown so quickly”, says Lauren of the success of her newly established brand. From reading comments from her twitter followers, it’s very obvious that this tan is pretty good, with a golden look easily achieved at a very reasonable price. Her gift set now available in Debenhams, comes with tan, sleep in rollers and lashes to give customers her “Essex look” as she says herself.
Speaking of looks, Lauren loves Kim Kardashian and fashion plays a large part of her life. “I love peplums, as they are apologetic, mixing colours and knee high boots”, Lauren explains of her favourite aspects of style. Despite her fame, she is really grounded and tells me she still has the same friends and she never forgets where she has come from. All ingredients for a successful career if you ask me.
Glam tan products range starts from €18, Christmas ‘Get the Essex set’ retails at €26 (exclusive to Debenhams) and ‘Must have Mini Gift Set’ retails at €13.00 and are available in Debenhams Henry street store exclusively and for customers on www.debenhams.ie