So she’s back and back with a force. Kate Moss has teamed up with MANGO, and acclaimed photographer, Terry Ricahrdson, to film the ad which will show off it’s latest Autumn/Winter collection. This is MANGO’s international image television advertising campaign for AW11. With this new communication strategy, MANGO is reaffirming its commitment towards continued investment in its image, as it has done until now. What’s more, this new strategy will be accompanied by a major investment in the online medium to extend the coverage of the campaign.
We wait with bated breath….