The best fashion news in the history of fashion news. Ok, that’s a bit dramatic but come on, Isabel Marant? This is AMAZING. We’ll be decked out in wedge runners and sweatshirts next season, yay!
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.
Check out this great video where Isabel talks about this collaboration:
The collection launches across 250 H&M stores and online on November 14th 2013. Get your sleeping bag ready, as this line will be a long one!