Ok so I love this, especially since it involves one of my FAVOURITE stores in Dublin.
This September, the Indigo & Cloth Store at No 27 South William Street will be hosting a collaboration pop-up store with Fred Perry Laurel Wreath – the iconic brand’s premium range. Launching on September 1st, the temporary store will embrace the values of both brands in a curated space. Throughout the month of September, there will be an original mix of product and one off events taking place for the store’s duration, with the pop up shop space styled with beautiful vintage shop fixtures and bespoke Laurel Wreath dressing and branding.
AW11 is a very important season for the Fred Perry Laurel Wreath Collection, currently stocked exclusively in Ireland at Indigo & Cloth. The Laurel Wreath collection, a more fashion interpretation of the brand with less focus on the sporting heritage, is in a season of transition as the premium line has been re-branded. The 16 leaf Laurel has been removed and replaced with the 30 leaf Laurel.
The collection will keep the same clean Mod silhouette and reference the same brand values and associations: attitude, edge and authenticity.
Check out www.indigoandcloth.com for updates on events at the Pop Up Shop throughout September.