Icon: Some boys in jeans

Pepe Jeans 2012

The world is on a denim buxx right now and Pepe are in the thick of it. A key sponsor of the Red Bull Formula 1 team, they have made this super video with number 1 and 2 drivers, Mark Webber and Sebastian Vettel.

Pepe Jeans 2012

Kicking off with above-the-line advertising the 360° digitally-driven, ‘This Is My Butt’ campaign will evolve through the Formula One racing season with an immersive consumer-facing online campaign at www.pepejeans.com An international online competition will invite Pepe Jeans London fans to post photographs of their “rears” in Pepe Jeans London jeans on the brand website. The hottest butts, as voted by visitors to the Pepe Jeans London website, will win one set of 16 pairs of Grand Prix tickets. Other prizes up for grabs include Pepe Jeans London jeans and Red Bull Racing merchandise signed by Sebastian Vettel and Mark Weber. The ‘This Is My Butt’ campaign culminates in an exclusively shot promotional film featuring two surprise stars.

Pepe have a great collection of denims this season, take a look at these!

Pepe jeans

Pepe Jeans 2012

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