Can you get more fabulous people into one image? I think not. Yesterday, the first image of the new HM x Balmain collaboration was released and featured members of The Squad, Gigi Hadid, Jourdan Dunn and Kendall Jenner as well as male mondels, Dudley O’Shaughnessy and Hao Yun Xiang. “When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi and Jourdan are my friends,and they are the perfect choice to star in the Balmain x H&M campaign,” says Olivier Rousteing, Creative Director of Balmain. The environment of the imagery really reflects the ethos and brand identify of Balmain. I think Pierre himself would be proud to see the evolution of the design house.
This latest collab is an addition to the long standing relationship H&M has with designers, including Stella McCartney, Roberto Cavalli and Lanvin to name a couple. Let’s see what Balmain brings on November 5th. Start queuing now.