Well this is hot off the presses! H&M have announced that Amber Valletta is to be the new face of their two collections, H&M Conscious and Conscious Exclusive which launches on 10 April 2014. “I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability. This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore,” says Amber Valletta.
H&M have long pioneered sustainable fashion, and the introduction of Conscious has raised awareness of how precious our materials are. H&M will work with design platform, Ever Manifesto, on this collection. “It’s great to engage with a brand like H&M that’s already aiming to lead the industry in making sustainable fashion mainstream, especially with such an elaborate and innovative collection. To be able to support their Conscious teams and to implement and inspire positive change is a really exciting experience,” say Elizabeth von Guttmann and Alexia Niedzielski, Ever Manifesto.
Roll on April!