Mercedes-Benz have teamed up with fashion heavyweights Terry Richardson and Giles Deacon to bring you an exclusive campaign featuring Jessica Stam, which was launched at Berlin Fashion Week.
I’ve always been obsessed with Miss Stam ever since Marc Jacobs named a bag after her (joining the ranks with Alexa on that one).
Of the campaign Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars says:
We came up with the theme of ‘accelerate the pulse’ for Mercedes-Benz’s Spring/Summer 2012 fashion commitment; Terry Richardson has created a truly successful reflection of this with his motif. It symbolises passion and extrovertness and portrays the Mercedes-Benz Concept A-CLASS as the first vision of a young and progressive generation. For the implementation of the key visual, we deliberately chose protagonists that have a similar strength of character and individualism as the Mercedes-Benz Concept A-CLASS. Photographer Terry Richardson, model Jessica Stam and designer Giles Deacon are successful modern artists from whom we’ll be hearing much more in the future too
Richardson also created a short movie for Mercedes Benz A-Class. It features Jessica Stam tearing out of a lift (dressed in the same Giles Deacon for Ungaro dress from the image campaign) as she searches her A-Class car-
It’s a great little vid!