Following suit like many other high street brands, Vero Moda headed to Miami to shoot its current face, Alexa Chung for the high summer campaign. The images reflect Alexa’s appeal as a relaxed and trendy fashion icon whose style is inherent and effortless. The collection hits some key summer 2012 trends like white lace, sequins and embellishment for summer and the retro feel of the 1960s. The collection hits stores this month and is very reaonably priced too!
Katja Hundrup, head of PR and Image at VERO MODA, shares her view of the campaign images:
“To me, achieving perfection in an image is all about being in the moment, ready to seize the moment. When Alexa Chung and the team are at ease, relaxing into the situation and the surroundings, her quirkiness shines through. This is the feeling we strive to capture in the images, and at this photo shoot, I really feel we were able to capture that in a laid- back, relaxed way. I am very proud of these images.”