File: Pepe jeans needs your style

Pepe Jeans show your attitude


Pepe Jeans London has built up their strong online presence with various actions with bloggers and various online media and now it is looking for someone with the perfect “Pepe attitude” to feature as part of their Spring/Summer 2013 collection. The “Show Your Attitude – Be a Pepe Girl” competition offers fans the chance to star on a collection of T-shirts for the Spring/Summer 2013 collection, with other amazing prizes to be won, including Pepe Jeans clothing!

The Facebook tab and microsite will offer fans and bloggers the chance to upload their own looks featuring items of Pepe Jeans’ clothing for a chance to win the star prize. Entrants will also be able to share their looks with friends and family as well as promote a link to their own blogs with their uploaded images via “Chicisimo”. Using the Pepe Jeans blog “Cooltery” we will be displaying our favourite looks each week aswell as encouraging users to take part via twitter and instagram with the hashtags #whatiwore and #pepejeans.

The action will be spread over various Pepe Jeans social networks and a winner will be chosen on the 4th of February via a panel of Pepe Jeans judges.

The “Show Your Attitude–Be a Pepe Girl” action is one of many that the brand is developing through their social networks and online at the control of the agency Buzz Marketing Networks, with whom Pepe Jeans are collaborating on their 2.0 strategy.

I’m going to have a go, are you?

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