EMU have a whole new site!


Premium sheepskin brand EMU Australia are pleased to announce the relaunch of their e-tail website, showcasing and selling men’s, women’s and children’s footwear and women’s apparel and accessories.


Born in Geelong, next the Great Ocean Road in the heart of Australia’s premium wool growing district; EMU Australia have been producing sheepskin boots for decades. Surfers would flock to the Jackson’s tannery in Geelong, Victoria, for sheepskin offcuts to wrap their feet in. These crude ‘ugly’ boots came to life with the addition of a sole and are today some of the most recognisable footwear in the world. Visitors to www.emuaustralia.com are able to enjoy the ‘Why EMU?’ element to the website to learn more on the EMU Australia background and heritage which the brand is so proud of; Australian born, Australian based and Australian owned.


I’ve always been a big fan of EMU and not only associated with boots, they have a great selection of clothes to get your summer wardrobe started, including this lovely white shirt (above), a summer must have. For your nearest stockist, check out the website for more details!