For Fall/Winter 2013 EDUN explores youth culture. The collection showcases both the
female and male sides of the brand – with equal force. The EDUN guy and girl continue to forge their own path. This season they add an urban twist to iconic tartans and plaids. She dons delicate chains and metal piercing that accent the softer silhouettes while leather strengthens traditional tweeds in electric yellows or mixed plaids. He wears modern interpretations of leather biker jackets with quilted patches over elongated shirts with geometric contrast paneling. They twist tradition at every turn and come together to personify both the toughness and softness that is inherent in EDUN.