Dublin Festival of Fashion Launches!

Dublin’s most stylish fill the stunning bankinghall in the Westin Hotel to the rafters to celebrate the launch of the Dublin Fashion Festival (DFF), which takes place from 6th to 9th September 2012. The event was hosted by this year’s face of the festival, the beautiful Amanda Byram,and saw guests treated to drinks reception courtesy of the world’s most fashionable beer, Peroni.

Dublin Festival of Fashion Launch 2012

The highlight of the evening was the fashion show styled by 1st Option’s Jules Fallon and MC’d by Amanda, which gave guests a tasteof what’s to come over the course of the festival. One lucky guest also walkedaway with a €1,000 shopping spree.

There on the night to support fashion in their capital city were Off the Rails’ Brendan Courtney along with pal Noel Sutton. Dublin’s most famous stylish face, Angela Scanlon came along for the festivities as did I!

The ever graceful Gail Kainswarren wowed in a brightdress and Desperate Scousewives beauty Lalya Flaherty alsopopped by. Looking as lovely and leggy as ever, Michelle Doherty was there to show some DFF love as 98FM’s Steve Cooper kept the fashion crowd going.


DFF was created to celebrate all that is great about fashion in Dublin city, covering everything from high street chainsto boutiques to Irish design, right down to the best places to eat, drink andchill out post-shopping spree. As this year’s official face of the festival, Amanda will return to Dublin town in September to take part in the packed DFF programme which includes on-street fashion shows across the city, in-store events and the chance to get a start on your Autumn Winter wardrobe.