Conscious Exclusive at H&M – the latest initiative in sustainable fashion

H&M are on a roll these days and today they added another string to their bow – Conscious Exclusive – a party wear collection made entirely from sustainable materials. The collection will contain menswear and womenswear, and a fantastic accessories collection. The collection will be made from fabrics including organic cotton and recycled polyamide and polyester.

“I love how this collection has pure glamour and style, and is made from more sustainable materials. For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work,” says Ann-Sofie Johansson, H&M’s Head of Design.

My favourite look from the collection is a kimono style jacket, with matching white cropped trousers, all made from a recycled fabric. It’s great to see a high street store commit to something as important as sustaining fashion, to find other ways to make our clothes and re use fabrics where we can.

Take a look at the collection, have you a favourite?